Use technology and make more money!

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Grow your business, dirt lawyers!

This blog is supposed to be about South Carolina dirt law, but I saw this great article entitled “Twelve Steps to a Profitable Law Practice” that I thought would benefit most South Carolina dirt lawyers. The author is Ernest Svenson (also known as “Ernie the Attorney” if you are interested in Googling his interesting blogs about technology, marketing and other topics vital for law firms but often overlooked by busy lawyers).

Mr. Svenson is the founder of Law Firm Autopilot, the stated mission of which is to help small firm lawyers transform their practices to improve their quality of life. Check out Law Firm Autopilot’s online courses and coaching services here.

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The article is adapted from a chapter in a book I’m reading, The Secrets to Marketing and Automating Your Law Practice: A Lawyer’s Guide to Creating Systems, Getting Clients and Becoming a Legal Rainmaker by David M. Pitton (Practice Panther, 2018). You can download a free copy of the book at the end of the article linked above. This book is good. Chapter 1, entitled “The Ultimate Checklist for Starting Your Own Firm” blew my mind with its very specific, detailed advice about the technology a lawyer establishing a new practice needs. Most of what the author advised was extremely practical and extremely economical because he understands the financial pressures of a new practice. Example:  design a logo for only $99!

Why am I bothering Dirt Law readers with this topic? I know most of you are not thinking about opening your own practices. I’m troubling you with this because I believe marketing and technology may be two of the most vital components required to maintain healthy and growing practices in 2018. Real estate practitioners are always competing and are always trying to stay ahead of the quickly changing technology landscape. The lawyers who master technology and marketing are the lawyers who will thrive in the future.

Mr. Svenson does not suggest that you must master technology yourself. He believes in hiring experts to push the buttons for you. He says, “If you can follow a clear ‘process roadmap’—such as the rules of civil procedure—then you are capable of radically improving your practice with common technology, most of which you already own.” He believes that digitizing will allow you to simplify your practice and lower your overhead. He believes automation will exponentially increase efficiencies and result in cost savings. And he believes that you can learn to work virtually from anywhere with an internet connection.

Many of you know our staff was displaced in 2012 when our office building was involved in a fire. Thankfully, no one got hurt, and much of our furniture and equipment was eventually saved, despite the layer of soot that settled on everything. But we were displaced for a whole year! We rented a small suite in an executive space downtown, but most of us worked remotely (from home) for an entire year. And we didn’t miss a beat. As far as we were able to tell, we didn’t lose a dollar. The day after the fire, several of us were camped out in my kitchen at home disbursing funds for a large commercial transaction. If I was not a believer in being “paperless” before that catastrophe, I definitely am today. I call myself the poster child for business continuity.

(By the way, I am working in said kitchen as I write. I recently hired a new lawyer despite not having space for him, so I displaced myself instead of our new underwriter until we are able to move to a larger space later this year. Again, I am not missing a beat!)

This article says, “If you want to streamline your practice and reduce clutter and chaos, you need to stop managing information in paper form. Digital information is cheaper to store, easier to transmit, and can be automated more easily.”

And, of course, the author points out, and I want to emphasize, that the more we rely on digital information and automation, the more we have to pay attention to security. There are experts that are available to help with this issue. Use them!

Don’t be surprised if you see more blogs from me on related topics in the future. I’m on a roll, trying to read everything on these topics I can, so that my office and I will be in a position to assist our attorney agents as they grow and thrive. Grow and thrive with us!

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Could Efforts to Modernize Mortgage Practice Lead to Changes in SC Law?

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Reuters reports on a “patchwork of state laws” that hinder efforts.

In an article dated September 9, Reuters reports that the practice of notarizing documents, which dates back “at least to Ancient Rome” is becoming “passé” in the era of FaceTime, Skype and live-streamed social media. South Carolina real estate lawyers might want to take deep breaths and read the article, which is linked here

South Carolina practitioners are banking on State v. Buyers Service, our seminal case from 1987 holding that closings are the practice of law, to keep us in the closing business. Buyers Service is still good law in South Carolina and has been cited favorably many times and as late as this year.

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There have been some hints, however, in our long line of “UPL” cases that some of our current Supreme Court Justices may not be as committed to our strong rule as some of the prior Justices have been. (I hope that comment was vague enough to keep me out of trouble if I encounter any of the current or former Justices at a cocktail party. Please notice citations are purposefully missing.)

The South Carolina Supreme Court has repeated in almost every case on point that the purpose of requiring lawyers to be involved in closings is to protect consumers. The Reuters article suggests that the effort to modernize mortgages would also protect consumers. One borrower in the story, a civilian paramedic at a military base in Kuwait, was forced to fly 6,500 miles to buy a house in Virginia. Webcam notaries would cut expenses for lenders, notaries and borrowers, the article suggests.

Are the two efforts to protect consumers diametrically opposed? No doubt, South Carolina lawyers could be on one end of the webcams. I encourage all of us to read the news and to pay attention to how closings happen in other parts of the country and to continually think of ways to modernize our practices.  Keeping up with technology can only contribute toward keeping a real estate practitioner in the closing game.